Well, I have another crazy week of events. Still keeping track of the Creative Sydney Festival tweets and photos wishing that I could sneak into Sydney again this weekend to catch up on the finishing talks and the wrap-up party but the launch and the Creative Futures event was a lot of fun. Check out the launch night photos and also the Creative Futures photos. Looking forward to see the rest of the sets online!
Have finally sorted out my plans for next week which is a bit more organised to what I’ve been doing these days in terms of professional development events!
Australia Council of the Arts: Marketing Summit 2010
Marketing Summit 2010 focuses on issues around digital and youth marketing, branding and culturally diverse audiences.
The Summit has assembled a team of national and international experts to share their knowledge and experience and includes options for you to curate your own pathways through the program. You can actively contribute to the Summit, and with each other, through Open Slather and networking opportunities.
Download the program pdf here
Some of the speakers and corresponding that we can expect at this event:
Mark Scott, Managing Director, Australian Broadcasting Corporation
Challenges and opportunities of the digital era from the national broadcaster.
Russ Meyer, Chief Strategy Officer, Landor Associates, San Francisco
How to maintain and develop brand value in the digital world of the double click.
Christine Dunstan – Moderator
Jill Colvin – Head of Marketing and Communications, Sydney Festival
Brand awareness in the digital landscape and lessons learnt from Sydney Festival’s 2010 digital campaign.
Russ Meyer – Chief Strategy Officer, Landor Associates, San Francisco
A session fuelled by delegates’ real world branding questions.
Tweets and blogs – who’s the critic now?
Fenella Kernebone – Moderator – Presenter, Art Nation, ABC – Sound Lab, Triple J
Alison Croggon – Critic and long term Blogger of Theatre Notes
Stuart Buchanan – Director of The Nest and previous Producer of The Program
Marcus Westbury – Broadcaster, Writer, Media Maker and Festival Director
Festivals and the challenge of cross artform marketing
Marcus Barker – Moderator – General Manager, Ten Day on the Island Festival, Tasmania
Teresa Walters – Marketing Director, Major Brisbane Festivals
Paul Davis – Marketing & Communications Manager, Next Wave Festival
Amanda Jackes - General Manager, Woodford Folk Festival and The Dreaming
Christine Dunstan – Moderator
Adam Penberthy – Director, Fresh Marketing
How far should you go in pursuing Gen Y and Gen Z? How long will they stay once you found them?
What’s in it for me? Implications and opportunities from the research Australian participation in the arts: more than bums on seats
Bronwyn Edinger – Moderator – General Manager, City Recital Hall Angel Place – President, APACA
Sandra Bender – Executive Director, Arts Development, Australia Council
Wayne Denning – Managing Director, Carbon Media
Stephen Champion – Centre Manager, Bathurst Memorial Entertainment Centre
Christine Dunstan – Moderator
John Grant from UK via Skype – Author of The Green Marketing Manifesto and Co-opportunity
Meegan Jones – Global Greening Consultant, Live Earth and Julie’s Bicycle
New opportunities to work together with practical and sustainable strategies.
Passion to pragmatism – how to translate artistic vision into marketing reality
Martin Portus – Moderator – Director, Marketing and Communications, Australia Council
Kate Champion – Artistic Director, Force Majeure in conversation with Simon Hinton – Artistic Director/CEO, Merrigong Theatre Company
Yaron Lifschitz – Artistic Director, Circa and Scott Maidment – Director, Strut & Fret – Commentators
From the ground up – creating a shared vision with audiences and stakeholders
Jo Duffy – Artistic Director, Darwin Festival
Tony Grybowski – Executive Director, Arts Organisations, Australia Council
Stuart Buchanan – Director of The Nest and previous Producer of The Program
Krissie Scudds – General Manager, The Program
The Program* is Facebook for the arts. Learn how to use The Program to market your company from one of its makers.
David Cranswick – Director, The Edge
Discover The Edge. Recently opened, The Edge is a place for experimentation and creativity, it offers the space and tools for young people to explore critical ideas, green initiatives, new design practices and media making.
Denise Montgomery – Communications Consultant, Museum of Contemporary Art San Diego and La Jolla Playhouse, USA.
Based on the innovative work at Museum of Contemporary Art San Diego, learn how to engage culturally diverse audiences and implement effective audience development strategies.
Claire Eva – Head of Marketing and Audiences, Tate, UK
Explore how digital marketing provides new opportunities to build bridges between artists and the public, reach wider and more diverse audiences, and experiment with creative content and marketing techniques.
Denise Montgomery – Communications Consultant, Museum of Contemporary Art San Diego and La Jolla Playhouse, USA
Claire Eva – Head of Marketing and Audiences, Tate, UK
Informal workshop on how to implement audience development, engagement, and digital marketing strategies.
Thang Ngo – National Manager, SBS in Language
How to harness the cultural diversity in your area to build engagement and audiences.
John Galloway – General Manager, The Hyperfactory
Learn the building blocks for a mobile program. Are real time engagements such as customer alerts, news and offers critical to a successful campaign?
Dr Peter Steidl – Partner, Mindshare
What is the bigger picture? GFC? ETS? FB? PC? RT? DM?
How do arts organisations change and position effectively for the next decade?
Jeff Brookes – Regional Director, Sulake Corporation (Asia Pacific)
To engage with Gen Z do arts organisations need to become part of the online conversation?
AIMIA Queensland: The Mechanics of Mobile Marketing (#aimiaqld)
The penetration of smart phones and touch devices is only in its infancy in Australia. Despite it only being early days there are many examples of leading brands using the mobile market place to make their fortune. AIMIA Qld is proud to present The Mechanics of Mobile Marketing.
Warren Hamilton, eCommerce Manager at Virgin Blue will talk about how they have embraced the mobile checking and boarding pass platform to streamline their business and how this is the first of many revolutionary steps they will be taking in the mobile space.
Dale Rankine at Vodafone Hutchinson Australia will recommend when to build your mobile platform for device or mobile web from the telecommunications perspective.
Brett Wiskar, Director of Speedwell eBusiness Solutions, was the development partner in the delivery of the highly successful Domino’s Pizza iPhone application and will be giving us an insight, or a behind the scenes look, from the agency perspective.
Carl Poplett, Content Relationship Manager for News Digital Media, will be discussing the mobile explosion, News’ mobile platforms and the opportunities available for brands in the mobile space.
NB: Have decided to miss out on the launch reception for X Media Lab at Customs House to attend this event as I am keen to learn more about mobile marketing!
X|Media|Lab: Global Media Cultures (#xmedialab)
This is the first time that X|Media|Lab is held with Vivid Sydney which means that the beautiful Sydney Opera House will once again be dressed up as part of the Festival’s focus on light, sound, creativity and ideas. A double treat for us interstate visitors!
XMediaLab: Global Media Ideas will explore: cultural and commercial content in a global world; creative ideas and innovation in media and technology; international media business opportunities; new media and new geographies; and new platforms, applications, and content.
Industry speakers will be hailing from London, Los Angeles, San Francisco, Abu Dhabi, Paris, Mumbai, Japan, Washington, Beijing, and of course, Sydney. These are founders, entrepreneurs, designers, strategists, writers, directors, innovators and more for companies including Apple, Google, the Oprah Winfrey Network, StumbleUpon, The New York Times / International Herald Tribune, Yahoo! Europe, MOB, twofour54 and more.
The last X|Media|Lab that I attended late last year involved for going about 2-3 days with only a few hours sleep so hopefully we won’t get a repeat this time around!
If wishes were horses…
I had a bit more time, a bit more energy and a little less work to catch up on I would love to check out UnConvention Brisbane on June 12 and 13, the Young People and the Arts Australia ‘Changing Habitats’ Symposium on June 8 to 10.
On the other hand if you have missed out on some of the previous X|Media|Lab and AIMIA Queensland events, writeups can be found at Media Suarez and Brisbane Creative Industries. Subsequently, I’ll be blogging, liveblogging, tweeting and twitpicing and I look forward to other people doing the same. I have set aside hashtags except for the Australia Council one – have asked Project Coordinator what the hashtag is and will update it once we know. Delegates can follow me on Twitter here and also add on Linked in here.
