AIMIA (the Australian Interactive Media Industry Association) has recently announced the finalists for the 18th 2011/2012 Awards.
- Best Advertising or Marketing
- Best Application on a Tablet or Mobile
- Best Children’s
- Best Classifieds
- Best Cross-Platform
- Best Cultural or Lifestyle
- Best Enterprise
- Best Entertainment
- Best Financial Service
- Best Government, Science, Health & Environment
- Best Integration with an Offline Campaign
- Best Learning & Education
- Best Mobile Advertising or Marketing
- Best News, Media or Reference
- Best Non-profit
- Best Retail or Online Commerce
- Best Sport
- Best Tourism or Travel
- Best Use of Social Media
- Best Use of Video
- Effectiveness Award
- The Innovation Award
One of the companies that I worked for, Brisbane Festival is up for a Best Integration with an Offline Campaign as well as The Innovation Award. I find that checking out the case studies for each of the Finalists can provide a unique insight behind the work. The Awards night will take place at the picturesque Cockatoo Island in Sydney on Friday 16th March 2012 and you can buy tickets online here.