AIMIA (the Australian Interactive Media Industry Association) has recently announced the finalists for the 18th 2011/2012 Awards.

  1. Best Advertising or Marketing
  2. Best Application on a Tablet or Mobile
  3. Best Children’s
  4. Best Classifieds
  5. Best Cross-Platform
  6. Best Cultural or Lifestyle
  7. Best Enterprise
  8. Best Entertainment
  9. Best Financial Service
  10. Best Government, Science, Health & Environment
  11. Best Integration with an Offline Campaign
  12. Best Learning & Education
  13. Best Mobile Advertising or Marketing
  14. Best News, Media or Reference
  15. Best Non-profit
  16. Best Retail or Online Commerce
  17. Best Sport
  18. Best Tourism or Travel
  19. Best Use of Social Media
  20. Best Use of Video
  21. Effectiveness Award
  22. The Innovation Award

One of the companies that I worked for, Brisbane Festival is up for a Best Integration with an Offline Campaign as well as The Innovation Award.  I find that checking out the case studies for each of the Finalists can provide a unique insight behind the work.  The Awards night will take place at the picturesque Cockatoo Island in Sydney on Friday 16th March 2012 and you can buy tickets online here.

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