We all have various reasons for buying an iPad, mine mainly concerned with the fact that if I want to learn more about (larger screened) touch based interfaces and also for the apps. I wonder if Apple is still figuring out who their market really is judging by the survey of fairly obvious questions –… [Read more…]
Mine: They were looking for UK examples but a great question anyway. What’s yours?
Here are some simple things that I need to use everyday. They’re the essentials! Twitter hashtag / keyword search. There are a few terms there (the obvious ones). Some people accidentally refer to the wrong account, and so on. Social media monitoring 101. Google Alerts. I have alerts set at a few combinations and they… [Read more…]
If you are not in the Mobile Monday Brisbane mail out list (you should be by emailing MoMoBNE) Following our successful July event, Mobile Monday is aiming to beat the winter chills with another exciting lineup of speakers and networking at our amazing new venue. We hope you will join us at the Exchange Hotel’s… [Read more…]
I’ve been meaning to write this blog post for weeks now – more as a place to put some thoughts together about the process behind the Brisbane Festival iPhone app and also a bit on how we used social media to market the app since it was available in the App store. I haven’t been… [Read more…]
Senior project managers have the potential to contribute significantly to their organisation: to facilitate projects, lead (regardless of title), connect others, make things happen and create order out of chaos. Ultimately senior project managers, particularly in smaller agencies, have the potential to impact on the bottom line. The Advanced Digital Project Management workshop is suitable… [Read more…]
I can’t be there but looking forward to the livetweets and any blog writeups of the event.
Rightio, I forgot to introduce the series in the first post! So that reason why I have decided to write about marketing for major events and social media is because I have found that there is a lack of resources out there available. There’s Jeff Bullas’ excellent case studies of three major events which is… [Read more…]
(This is a follow up post) On Monday July 19 2010, I attended Mobile Monday Brisbane and I gleaned some very helpful tips from the speakers, one that was more relevant to the BF app was Phil Larsen of Halfbrick who shared insights on how they promoted the Fruit Ninja app. A couple of my… [Read more…]
Before the copy is finalised, the images picked and before events are finally announced, you will need to build brand awareness in the platforms on where these events will appear on. The platforms that I am using include (not in any order of use): Facebook YouTube Foursquare Twitter (and associated sites) .com.au Enews iPhone (To… [Read more…]
This is the first entry where I have decided to publish my answers to mediacomms, online, digital etc questions. Your anonymity is assured. Q: We are wanting to implement an online voting system for an awards that we are running. Do you know anyone who might be able to help us out or have software… [Read more…]
Mobile is a constantly changing industry – keep on top of it all by attending this upcoming Mobile Monday Brisbane event! It’s a cracker of a lineup – HalfBrick, My247 and TigerSpike. About Mobile Monday Mobile Monday is a free, worldwide community of mobile professionals. The open community promotes the mobile industry and fosters cooperation… [Read more…]
Brisbane Festival launches the programme tomorrow and I feel like doing a bit of late night reading about online marketing and festivals…but I can’t seem to find the resources that I want to read! I’ve done a few Google searches – “festivals online marketing strategy”, “online marketing festivals” etc but the results that I want… [Read more…]
I started live blogging events earlier this month but this is something that I like to suggest at a few prof development conferences and summits as part of their online marketing / online community development. The past two events where I have liveblogged the sessions has been through my iPhone instead of laptops. This was… [Read more…]
Monday July 5 2010 AUSTRALIA’S BROADBAND FUTURE – open invitation Venue: The Glasshouse, Level 4 , Z2 Block, Kelvin Grove Campus A Q&A Style Roundtable “How will Australian society be changed by fast broadband?” featuring panel members: Senator Kate Lundy (Labor ACT Senator & Australian Ambassador for Gov 2.0), Yiying Lu (Designer of the Twitter… [Read more…]
AIMIA Queensland: The Mechanics of Mobile Marketing The penetration of smart phones and touch devices is only in its infancy in Australia. Despite it only being early days there are many examples of leading brands using the mobile market place to make their fortune. AIMIA Qld is proud to present The Mechanics of Mobile Marketing.… [Read more…]
In the organisation of this event, AIMIA Queensland looked towards merging the areas of search engine optimisation, social media and digital PR to deliver the first event of the year, “Why Online Reputation Management Matters”. The speakers were Chris Adams (entrepreneur and founder of Orbit Media), Scott Esdaile (Social Media Manager, BCM Partnership), Llew Jury… [Read more…]
SimTecT 2010 comes to Brisbane next week for a must attend event for anyone interested in observing firsthand the latest developments in the local and international Simulations Industry. Presented by the Simulations Industry Association of Australia, the conference and exhibition, “Simulation – Improving Capability and Reducing the Cost of Ownership”, will feature local and international… [Read more…]
Last weekend, I held a free social media intensive workshop one-on-one with Lee Crockford who is the Director of Creative Wire Workshops who is a young 20-something entrepreneur. The following is a brief outline of some of the topic points that we have touched on although no Powerpoint presentations were made – we both sat… [Read more…]
http://www.flickr.com/photos/koalazymonkey/ / CC BY-ND 2.0 At the beginning of this year, I wrote a short entry about the then-new Twitter lists functionality and have since implemented it in new accounts. However in the past 1-2 months, I have been brainstorming some new ideas on how these Twitter lists could be used in a way that… [Read more…]
As you can see by the image and copy, there is a certain audience for this workshop which are young people (under 26) who are currently running non-for-profit organisations, creative projects/initiatives and other entrepreneurial ‘stuff’. Depending on the feedback/success of this weekend and the workshop in June, I may do more of these professional development… [Read more…]
The first event of the year is all about ONLINE REPUTATION MANAGEMENT with speakers from Red Agency (PR firm), BCM Partnership (interactive advertising company), Reload Media (SEO/SEM consultancy) and entrepreneur and keynote speaker who is the Founder of Orbit Media. EVENT SYNOPSIS: Your brand’s online reputation is inextricably linked to the power of search engines.… [Read more…]
Do you want to know how to harness the web? Do you want to implement an effective strategy for your website? Do you want to know The New Big Idea in web marketing? Do you want to know more about email marketing, blogs, twitter, you tube & facebook? You’ll learn all this and more at… [Read more…]
Despite some new big projects coming up this year (notably CTA, Brisbane Festival and creative3 international forum) I am still keen to be involved with the industry association. Our first Queensland event of the year is a “cracker of an event” (as described by a certain CEO) with Yahoo! Search Marketing Australia (Sydney), CC Media… [Read more…]
I remember the first time I did public speaking. It was for primary school and I had to recite a poem off by heart. I did remember the poem, but because I was so concerned about performing I didn’t do a good job at it. Oral presentations during high school and in the first 1.5… [Read more…]
Before Twitter released their list function, we used to manually create and update Twitter lists via blogs or wikis. I created one for my website, Brisbane Creative Industries, using Wikispaces. It was time-consuming to update and keep track of the categories but I like the collaborative aspect of it. However, Twitter lists absolutely trumps over… [Read more…]
Put your hand up if you have ever Googled someone. Keep it up if you have ever Googled your recruiter or employer. What about before you write your resume or cover letter or even before your job interview? In certain jobs, ie digital marketing or maybe even general marketing roles, expect yourself to be Googled. Think:… [Read more…]
This entry was prompted by a blog post about the ways bloggers differ to reporters. Receiving quiet a few pitches from various sources, from people doing their own PR work right through to professionals working in agencies, I have decided to compile a list of (hopefully) useful information next time you pitch to a blogger. Other… [Read more…]
Somewhere mid-2009, Matt Jackson of Isonic and I met up in Southbank to have a coffee and talk about networking, events and entrepreneurship. I found that we have one big thing in common – we both seek out and provide event recommendations in and around Brisbane, the Gold Coast and Sunshine Coast. For me it… [Read more…]
I recieved an email this morning from a woman who is starting up her own PR agency. So far she has been successful in generating PR for one of her own projects and landing it in relevant niche online portals and also in print outlets including city press and glossies but needs a bit of… [Read more…]
You cannot hold an international-focused cross-media conference without pulling examples from the greats in two different worlds, London and India, and pulled they did! Neeraj Roy One of the world’s ’50 Most Influential People in Mobile Entertainment’; Managing Director & CEO, Hungama Mobile (Mumbai) For some reason, he titled his presentation to be about distributing… [Read more…]
Rob, Digital Director and Founder of R&B, gave us a great walk-through of his entry for the AIMIA Awards which is the Champagne Gallery website and here are his bullet points based on his presentation based on his personal experiences of the AIMIA Awards: The Process of Entering: Entering the AIMIA awards is a simple… [Read more…]
Who will be successful this year? The key criteria for nomination is that they are 40 years or under and have contributed to the development of the ICT industry in Queensland beyond the demands of their normal job. David Barbagallo was selected for the inaugural state award in 2003, Adrian Di Marco was the recipient… [Read more…]
I am saving the date, November 18, for the Young People Creating Queensland launch (book, website and project) at a yet to be disclosed venue. From QMusic: Young People Creating Queensland will be a hard-copy publication produced by Youth Arts Queensland. The publication will feature 150 profiles and images of young artists and their work… [Read more…]
Occasionally, we participate or have participated in these super-connector type of events. These events have helped you connect with speakers, attendees, staff, and/or even sponsors long after the event has passed. Your perception about a certain sector or issue has dramatically. You are inspired and invigorated after it. And of course, you can’t help referencing… [Read more…]
According to this Public Relations Society of America article, PR budgets are still tight despite optimism in the economy. In another context, PR budgets are tight for start-ups and small business owners. Being involved in both ends (consulting for start-ups/SMES and for my own) here are some tidbits that I have picked up: Pitch Engine… [Read more…]
Austrade and AIMIA are holding a digital webinar series taking place from 1pm to 2pm EST (or 12 midday to 1pm for us unfortunate Queenslanders). October 15: Online Michelle Pflaum, USA Business and Government Team Leader, Austrade San Fransisco Shuman Ghosemajumder, Senior Product Manager, Google Grant Straker, CEO, Straker Interactive October 27: Entertainment Media Tony… [Read more…]
Here is an event of great interest taking place on the opposite sides of the globe called C&binet Forum. The event will take place October 26 to 28 and I trust that there’ll be opportunity to take part ‘remotely’ from other parts of the globe. About c&binet (the following info is from their site) Creative… [Read more…]
I tweet underneath several Twitter accounts (a few of them are ‘inactive’ now because they are events-based accounts) and it is always interesting to see what conversations surround the feed of a particular account, which users are more likely to be receptive to what you tweet out (either as replies or as retweets) and what… [Read more…]
Register for the event here. The Annual AIMIA Awards are the longest running and most prestigious Awards in Australia’s Interactive Media Industry. Celebrating the very best in digital content innovation across all genres and interactive media platforms, the AIMIA Awards showcase the industry’s finest. Year after year the AIMIA Awards continue to grow in size… [Read more…]
Not sure if I’ll be doing this again for the next Riverfire although being a social networking enthusiast and with Twitter Being So Hot right now, I figure that it wouldn’t hurt if I stay in this year…and..erm…Watch and Take Part in the Conversation around #riverfire. For those not in the know, it used to… [Read more…]
Wednesday September 9 was my firs Interactive Minds event! I have been to a few search engine marketing/search engine optimisation events around Brisbane but there is always something new to learn with each one. The following speaker presentations are available for download: Brendan Forster, Relationship Manager – Financial Services, Google Australia Download Presentation (6.4MB) Emma… [Read more…]
Last AMI event that I want to was a long time ago – last year I think! So I am quiet happy to finally have a chance to check out their work as a great institution and also to see who will be recognised as Queensland’s marketing excellence. Have a look at their 2008 eBook… [Read more…]
Business Growth: Help is out there! Really quiet happy that we are engaging more and more with government representatives – this time it’s IP Australia, AusIndustry and Enterprise Connect. FREE for AIMIA members and a guest. $25 for non-members. See here for more info. One of their centres services the Creative Industries and is responsible… [Read more…]
Haven’t been to a breakfast event in a really long time – actually I think morning/afternoon events might work well in my favour as I haven’t been 100% well in the past couple of week. Back to breakfast events, I think the last one I went to may have been the Thoughtworks quarterly technology briefing… [Read more…]
I’ve only written one recent brief and that was for Roundhouse who were developing the web, graphic design and overall branding for the Brisbane Creative Industries site, logo etc. Having worked as a designer before and was previously on the recieving end of these briefs, I felt that I can input my own experiences whenever… [Read more…]
Google: A Digital Nervous System View more presentations from Hannah Suarez. Google’s capacity to innovate is a characteristic of both their internal and external environments. An internal environment that fosters innovation will develop external products and services for the market that are deemed innovative. It is these characteristics that make Google the leader in terms… [Read more…]
Many thanks to fellow events manager, Nicole Jensen, who have written these notes for me! I was working during the discussion so probably can’t contextualise the disjointed writings (compared to me making notes during an event) so I will just write it in dot points: Sitecore did a presentation/demo of their new product With e-business,… [Read more…]
Recently forwarded the event information to Red Hill Publishing (met Rob at another event) and it’s relevant to Media Suarez. Might do a write up about digital publishing etc on the Brisbane Creative Industries blog as well as it’ll be relevant to the readers there. The Queensland Writer’s Centre is holding an event: Books in… [Read more…]
New website marketing content management technologies are giving marketers better tools for influencing their target audience’s behaviour online. The technology can now automatically identify site visitors and target messages in real-time based on their onsite behaviour. Sponsored by Sitecore and together with a panel of experts, join us for a roundtable discussion and presentation on… [Read more…]
Really liking the name of the event – I actually took a CC screenshot (from FlickR) for my slideshow presentation recently and called it that. Information from their site. Networx Marketers Meetings: July Event Working the (Real & Virtual) Room Networking tips for both REAL LIFE and the virtual world! We all need to network… [Read more…]
I confess, I forgot about BarCamp Queensland (hence the absence of it in the previous post about the upcoming events that I am going to) until a received a tweet from @earleyedition reminding me. Some highlights (I was there for the last half of the event): One Laptop Per Child (OLPC) There were about five… [Read more…]
As one of the first entries written exclusively for Media Suarez regarding future events that I will be attending, here are the two specific to Media Suarez: Mobile Monday Brisbane July 20 2009 | i.Lab, Data #3 Building, Toowong | 6.00-8.30pm (or earlier) Mobile Monday Brisbane will be on i.Lab, Data #3 Building, Toowong. It… [Read more…]
Some notes from the talk by Richard Maddocks (ECD Clemenger BBDO) ‘isn’t it great when we have no idea what the f##k we are doing’ Don Blackley did a small talk about the latest win from Cannes about the Best Job in the World campaign! Richard Maddocks: For 10 years, creatives had control in the… [Read more…]
Please go here for the morning session of the CCI Symposium. I’ve decided to place the NBN presentation in my Media Suarez blog.. Trevor Barr presentation Rudd government announced NBN network – national fibre to the premises network to connect 90% of homes, schools, and work places with speeds of 100 Mgps. Much of the… [Read more…]
Check out www.flickr.com/groups/ccsalon which was used during his presentation (they held a salon at 2006 which were industry outreach programs). We are looking towards engagement and interaction (ie Elliott Bledsoe did a talk in Swinburne). I also visited twice this year, the London Node. It’s a really interesting prospect that we can do something there. … [Read more…]
On June 30, I attended the Warren Centre Innovation Lecture: From Australia to the World – The Story of Google Maps and Google Wave. It is wonderful to hear this sort of success story that is home grown (Sydney to be precise). So my notes from that event: Google Maps have changed the way we… [Read more…]
So here are my notes, mixture of speaker answers and some added by me, from the AIMIA Are Consumers Outgrowing Advertising event. The questions that the chairperson/Peter compiled are located here. We society are more fragmented and from point of view of ads that we sell, this fragmentation can only continue. Banner ads have become… [Read more…]
Here are most of the questions compiled by Peter Luetjens and BCM Partnership’s Kevin Moreland for the event yesterday. HOW ADVERTISING IS/ WAS CREATED (NOW & IN THE PAST) Are consumers less tolerant of advertising than before? And is the way in which advertising is being developed, with all of the specialists I just mentioned… [Read more…]
Peter Neucom, Matthew Burgess and Matthew Henders (stand in for Darryl King) spoke at the event about SEO so here are some points that I have gained out of it (based on iPhone notetaking): To know your pagerank, Google has a toolbar that you can download. You can find which items can be best in… [Read more…]
Here are their bios: Paul Byrnes – General Manager, Emitch Brisbane With over 17 years in mainstream media and 9 years digital, Paul is passionate about measurement and the holistic planning of all media, has owned and operated a full service digital shop and is now heading up Brisbane’s largest digital media company Emitch as… [Read more…]
For Advertising, Marketing and MediaComm students.
I came across this human resource article by Brisbane-based Marketing Manager, @screamr, yesterday which is about social media use in human resources. You do realise that Facebook, LinkedIn, Twitter and any other site under the sun that Google can cough up can be used by recruiters?
So chances are, you are doing pretty awesome already – following industry twitteratis, reading blogs, bookmarking relevant sites, purchased your domain name or at least own the top Google search terms for your name (have you?). If you haven’t, here is a list of staples to get you started…
It’s like a start-up business in a well-oiled machine. Some excellent points that I will take back to Brisbane with me for at least one upcoming project. Also, the speakers have raised some issues that I can relate to in terms of education (internal and external) about this platform when I was involved in a… [Read more…]
Presenters | The Great Debate: Can your mobile phone save the planet? Oliver Weidlich, Cameron Reilly, Tim Lovitt and Andre La Porte will battle / gentlemanly debate it out on Monday 18th May!
We have our own preferences when it comes to time and days to work. The challenge here is knowing what they are when working with other people (even organisations as a whole) and using the knowledge to get things done.
There are three main things about me that most likely make me trigger (as in mouse button) happy…
Profiles for this event: http://www.aimia.com.au/i-cms?page=5815 And the profiles are as follows…
Quote from Marketing Mag, ‘A Glimpse into the future at SXSW and Web 2.0‘ “New brands and personalities via new media… Interestingly, brands are becoming blurred by the power of the Web 2.0 personality.”
If you click on the image above, it will take you to the Facebook event page with a lot more photos. Photography by Glenn Kelly.
Yeah, that’s right. 4 minutes. 8 slides. Present your mobile startup/project/idea/business to a group of like-minded people in Brisbane. Why do this? Feedback from your peers Opportunities for collaboration Mobile Monday Brisbane will again be on at the i.Lab Incubator, 80 Jephson St in the Data #3 building. Mobile enthusiasts and developers, creative and marketing… [Read more…]
To the digital, marketing, PR, advertising, mobile, gaming and creative industries students, Some questions that I have in mind: What kind of role do you want to do in your internship? Or what about, what role do you do NOT want to do during the internship? What kind of organisation/company are you interested in working… [Read more…]
I have some of the speaker profiles of our lovely panellists for an AIMIA Queensland panel event, ‘Search Engine Optimisation and Internet Marketing’ which is on April 1 (3.30pm to 5.00pm) at 175 Eagle St.
Spoke at the QUT Amped Panel session with Chris Kettle (my247), Ben Johnston (Josephmark) and Edwina Luck (QUT IMC Lecturer) tonight. Talking mainly about new media and business.
So…what has been happening? Last night was the 15th AIMIA Awards in which me and a bunch of us QLDers will next year definitely attend. This year, however, I kept track at the start via Twitter. The Award Winners were:
Branding and logo by Roundhouse
For job seekers… A recent mistake that I have made with a job seeker has prompted me to mull over my approach to job seekers and change my response to them.
Met up with Michael (Head of Media and Technology). Before the chat, had a brief tour checking out the studios and workshop places. I’d like to see what their roadshow equipment would be when they do the roadshows around regional Victoria.
Had a tour and a chat with a guy from Lonely Planet working at a certain department that I am interested in – Wireless and Innovation. It’s exciting as to how much new technologies today are changing the way they are servicing travelers by providing new features or new products. Can’t wait to see the… [Read more…]
Generated thanks to http://qrcode.kaywa.com/ This will go on my business card and it will link to the official Brisbane Creative Industries website. I’m also thinking of doing a mailto: version as well…
This installment of Mobile Monday had an extension to what I previously blogged about for MoMoBNE on December 16 in that it was not just Mark White (MoMoBNE Co-founder) of Locatrix speaking but also Tom Adams of MoGeneration and Chris Kettle (MoMoBNE Co-founder) of my247. The turnout was fourteen people and it can only grow… [Read more…]
Second MoMoBNE kicked off a couple of late afternoons ago It was small, but the people present represented the following orgs: Hoodlum, MoGeneration, SMSfun.com.au, my247 and Moket
I came across this Thoughtworks event (December 11) via Twitter. Thoughtworks is a global IT consultancy firm. The two speakers were Hugh Martin (General Manager for APN Online Australia) and Sue Klose who is the Head of Corporate Development for News Digital Media. This event has enabled me to learn about the Australian interactive media… [Read more…]
Ok, so it has been only two days ago where the event happened so this entry is a bit out of date. Nevermind that I had my challenge which was to organise more students to showcase their work for the event.
AIMIA Queensland is holding a seminar focusing on the threats and opportunities the global financial crisis may bring to Queensland’s Interactive Industry. Hosted by PricewaterhouseCoopers (PWC) this event will discuss the current turmoil and what it might mean to Queensland’s digital industry. It will highlight what you could do to protect your business and discuss… [Read more…]
From Twine.com, I was led to a very helpful website called Trendwatching.com which further led me into a very interesting site called Springspotters.com at http://springspotters.com/springspotters/
The thing about my Twine subscription (check them out if you can, but I think that they are still in beta mode) is that it always arrives at around 11.30pm. The issue about that time of the night is that usually, I’ll be rounding off the work that I need to do (oh yes, I… [Read more…]
Here is a small compilation of links that I have gathered from the Wikipedia website. There is bound to be more floating around the Internet but for the meantime…gather as much as I can in the space of about half an hour!
I’m signed up to a website called Digital Ministry and their current theme for the month is anything….mobile!
Businesses are increasingly using community produsage, in line with commercial production, for the purposes of driving their economical growth in areas from brand asset management to product consumption. However, there are some key differences between the two: 1. Hierarchy/potentiality 2. Intellectual Property 3. Organic/probabilistic approach
I believe that the following factors contribute to this issue of how communities organise themselves: Digital Divide Social movement theory Individual motivations Environmental conditions for both online and offline realms #1 Digital Divide
THE NEXT CREATIVE FRONTIER Warren Tomlin Chief Creative Officer Fuel Industries The illiterate of the 21st century will not be those who cannot read or write; they will be those who cannot learn, unlearn, and relearn. — Alvin Toffler
Out of about 6000 sample households (out of a population of about 20.4 million in Australia), AGB Neilsen Media Research has placed a “People Meter” (not to be confused with Arbitron’s personal people meters) into our household.
Cook excessively. Invite friends over, drink, eat, have good conversations. I’m probably going to have to use the ‘word-of-mouth’ tradition to get the invites through, haha. Take walks in the park or at a beautiful location.
You are three years old. Your mother has just placed you in a sandbox to keep you occupied while she talks to Sally, her gossipy neighbor with the bad dye job. You are told you cannot leave. You are not happy with this, but have no choice.
August 30, 2010
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